Through this campaign, the contestants play the game of air hockey while sitting in the car and through dedicated sensors, the movement of the cars is tracked and processed to be incorporated in the virtual game, displayed on the screen. With its introduction in Delhi, ‘Ignis Drive Challenge’ has created a buzz among the masses and this innovative campaign turned into a grand success. The brand is taking this campaign to pan India in the days to come.
Mr. Rajat Sharma from Delhi shares his Ignis experience, “I came down to Great India Place to shop and ‘Ignis Drive Challenge’ caught my eye. I took this challenge and the experience was extraordinary like how! I have taken a number of test drives, in the regular manner, calling and getting the drive booked, but this concept of Ignis is not only amazing, but unconventional as well.”